Increasing the organic traffic to your website is the ultimate goal of your SEO endeavors. Some SEO ranking factors always work magic for your website traffic, whereas, some keep changing with time and trends. To keep up with these ranking factors, you always need to be updated. Therefore, this post elaborates on how to increase organic traffic in 2022. Reading this post until the end, you can get to know how to make your target audience organically land on your website. Let’s explore.

What Does Organic Traffic Mean? 

Organic traffic refers to the visitors who land on your website from the unpaid results that appear on search engine result pages. When you enter your search query on your browser’s search box, it shows several paid and unpaid results. Paid search results are the paid advertisements, that appear on the top of the search results. Located underneath paid results, you can find unpaid results. If you don’t want to pay for the search traffic, you can do it organically for your website. The visitors who click on your unpaid search results and land on your website are referred to as organic traffic.

Ways to Increase Organic Traffic in 2022

Now that you know what is organic traffic, below are some effective SEO techniques to increase organic traffic to your website:

1: Develop Content for The Targeted Keywords

Keyword research, planning, and placement are one of the most crucial ranking factors that can lead your web pages to the top of the search results. When users enter search keywords or queries, SEO tools help you find your ideal keywords along with other insightful information that can help your web pages rank well. When users search for your services, and you are there on the top, they will visit your site in no time. Avoid targeting a similar keyword on multiple pages, otherwise, one page will eat out the traffic of all the pages.

2: Titles & Headings Must Be Effective

Titles and headings are also important tanking factors that not only improve your rankings on SERP but also help users with the relevant products/services they are looking for. When creating an HTML document for a webpage, the title is placed in the element. The contains the metadata of each page and includes the information like the document tile, language, and scripts for the analytical tools.

The title is placed in between the tags and tells the search engine, what the page is all about. You can see the titles on search engine results pages often as blue coloured clickable links.   

Headings are the parts of the code that users see as a part of your documents. They are also known as titles and sub-titles.

tag shows the title of the document, whereas

to

depicts the subtitles.  

Related Article: Beginner’s Guide for Keyword Research In SEO

3: Write Click-Evoking Meta-Descriptions

The meta description is the text that you see underneath the title on search engine result pages. It gives a summarized idea of what information the content will provide. When writing the meta-description, it is crucial to understand the user’s intent. When you think as a user, you know what can make him/her click on the link to read more. The meta description is not 

one of the Google ranking factors but plays a crucial role in your site’s click-through rate.

4: Create A Diverse Backlink Profile

Link building is one of the most effective ways to boost organic traffic. Adding inbound and outbound links to your page can boost its visibility on the search engines. Better visibility attracts more organic traffic to your site. When linking pages to your site, you need to keep in mind that you are not violating any policies; otherwise, it can lead you to penalties and account suspension.

To do it right, use descriptive text to add links so that users can understand which page the link click will redirect them to. If you have orphaned pages (pages that are not linked to any other page on your website), interlink them on your website. When linking a website to a website, make sure that it creates genuine and credible content.

5: Enhance Your Website Speed

Page speed is how fast the content loads on your webpage. Page speed plays a significant role in achieving a better user experience. Faster loading pages lower the bounce rates, increase time on site, and improve conversion rates. Enabling browser caching improves the loading speed on returning a webpage. Also, try to reduce the size of the images without hampering their quality. For more information visit on : Advology Solution 

FAQs

1: Why organic traffic is important in SEO?

Organic traffic plays a vital role in the success of your SEO efforts. When a user clicks on an unpaid result, he/she is interested in purchasing from you. Therefore, you can consider your organic traffic ideal for your business. You can convert them with ease by offering them the relevant solutions for their queries.

2: What is a good link building strategy?

When creating a backlink, you need to be very attentive in choosing anchor text. If you are linking your article with non-relevant links, it will not only distract users but also confuses the search engines. By doing so, you will lose your credibility; therefore, make sure that all inbound and outbound links are relevant to the users.

3: What is the importance of a user’s search intent in SEO? 

When doing SEO for organic traffic, you should keep the user’s search intent on the top. Google rewards the websites that help users with the most relevant solutions. If your content just contains loads of keywords related to the user’s search query but does not fulfil their intent of searching, you will not be able to achieve better rankings.

4: Does voice search optimization boosts organic traffic? 

Yes! Voice search is the new way of searching in the future. Smartphones and devices are promoting the growth of voice search. Above all, optimizing your page for the voice search can give you competitive advantages over the web pages that are not optimized for the voice. Thus, you can attract great organic traffic by optimizing your pages for voice search.