Want your services to be found for local searches? Local service ads can help.
Local ads cater to your local customers. When they search for similar products or services, you can appear in the results. They are the paid ads that show up on the top of Google’s search results. Besides, these ads can display information, such as company name, city, phone number, opening hours, reviews, ratings, etc. Customized Google local ads services from Advology Solution can supercharge your online presence and boost your visibility and sales. If you are excited to know about the important aspects of LSAs, explore this post until the end.
What Is Local Service Advertisement From Google?
Google’s local services ads let you advertise your business on Google. With this paid ad service, you can get leads directly from your potential local customers. The leads comes through the phone calls, or messages and then sent you you through the LSAs.
Moreover, you can manage these leads online, reply to queries, and track bookings all through the same platform. One of the most applauded benefits of Google local ads is that you need to pay per lead, unlike PPC advertising, wherein you pay for every ad click.
What Are The Benefits Of Google Local Services Ads?
Local service advertisement can offer a multitude of benefits to advantages your business against the searches from your local customers. The benefits that are most acknowledged among the business owners running local ads are stated in the list:
Show Up Prominently In Google Search Results
When you set the local ads and run them, you products and services show up on the top of the search results.
Connect With Ideal Customers
When you design your local ad campaigns, it allows you to connect with your ideal customers looking for the similar products or services as yours. Moreover, they are highly likely to interact with you and make purchase.
User-Friendly Platform To Manage Your Ads
It is super easy to get started with this Google ad service, manage a personalized profile, simplify communication with the customers, track bookings and more.
Build Trust Among Customers
Google Screened Ads and Google Guaranteed Ads enable service providers to build trust among customers. If you are a service provider with any of these badges, you will have to go through stringent background and license checks. It can boost your online reputation as a trustworthy service provider.
Cost-Effective Advertising
When you run Google services ads, you will have to pay only for the relevant needs of those interested in your services. It is different from the PPC advertising wherein, you need to pay per click.
Reap The Benefits Of Google Guaranteed
After getting this badge, you are more likely to be chosen by the customers. Businesses with Google’s seal of trust and approval can reap multiple benefits, including a hassle-free login process.
How Does Google Local Ads Work?
If you want to set up and run the ads for your local services, you are supposed to execute the following steps:
1: Create Your Google Ads Account
First things first, you need to create an account with Google Ads.
• On your internet browser, go to the ads.google.com.
• Here, you need to click the Get Started button.
• On the other hand, if you already have a Google Ads account, click Sign in.
• Enter the accurate login credentials to access your account.
2: Check If You Are Eligible for LSAs.
You need to check if you are eligible for LSAs, as it is available for certain service categories across Canada and US. You can check the eligibility by entering your business location and category. Thereafter, click “Check eligibility” tab.
3: Create Your Profile
After confirming that the Google local ads service is available in your location, you will be redirected to a page. Here, you will be prompted to fill out the basic information related to your business. It includes a business name, number, address, and several others.
There are so many fields to fill in while creating your profile. Filling all of them is not mandatory; however, it is advised to provide as much information about your business at this stage. It will alleviate the time taken in the screening process. If you need any assistance with creating a profile, Advology Solution can help.
4: Describe The Offered Services
When advancing with the information sharing, you will have to provide more details about the services you provide. Here, you need to specify the geographical locations your services cover and the type of services customers can acquire from you.
If you are not able to locate your service in the option list, it implies that the particular service is not available for local service ads in your area.
5: Ensure That Your Ad Is Good To Go
6: Verify Your Business With Google
After reviewing your ad, you now need to verify the trustworthiness of your business to the Google. To do so, you will have to provide certain details, such as proof of business registration and insurance.
Thereafter, Google automatically scans your Google Business Profile and checks the reviews posted by customers. If you don’t have a Google Business Profile or reviews yet, you can get a link for it by clicking on the option labelled “See link options.” Using this option, you can get a review link, share it with your customers and ask them to review your services.
7: Set Budget For The Ad
In the next step, set up a weekly budget that you want to spend for your local ads services campaign. Make sure that you have billing details associated with your Google Ads account. If not, you need to set that up before you proceed any further.
8: Link Your Google Business Profile
Google will now prompt you to link your Google Business Profile if you already have one. If not, you will need to create the profile in the first place. It should be a matching profile for the LSA verification. On experiencing any unease, you can connect with Advology Solution to get help.
9: Wait For Receiving The Approval
Once you have provided all the required information, Google will run the verification process, including the background test, business registration, insurance, license, etc. It may take up to a few days to weeks before Google verifies your business for local ads.
How Does Google Local Service Advertisement Differ From Google Ads?
There is a significant difference between the local services ads and regular Google ads. You can understand this difference by comparing the two on the following parameters:
Visibility:
Local service advertisement appears at the top of the SERP with “near me” keywords. However, it is important that LSAs are available in their local area. Google Ads on the other hand, show up below LSAs.
Ad Cost:
You can set monthly budgets for LSAs and pay for the leads calling or messaging you via LSA. On the other hand, you need to pay per click regardless if the clients make any action or not.
Business Profile Verification:
You can run the regular Google ads without needing to gain the trust badges. All you need is a business website. Contrarily, you need to earn a trust badge after passing a stringent verification and screening process.
Call To Action:
The intended goal of the local service ads is to get the call or message from the customers who are making queries about the products/services offered in order to purchase. On the contrary, regular Google ads focus only on driving more traffic to your website.
Ease Of Customization:
When Google gives a preview of your ad, you won’t be able to edit it directly. To implement the changes, you will have to change the information in your profile. Regular Google ads offer much more customization options than LSAs.
Customer Protection Guarantee:
Customers get a guarantee of up to $2000 on booking directly through a LSA. Any such guarantee is not available in Google Ads.
How Can A Digital Marketing Agency Help You Manage Local Services Ads?
Google local ad service is one of the most efficient ways to gain quick leads. It targets the ideal customers looking for your services in your local demography. A well-optimized ad can provide competitive advantages to your business, and customers are more likely to choose you over others. Furthermore, experts can control the budget, monitor the campaign’s performance, and make the required modifications. Some of the accredited benefits of outsourcing the Google local ads service are explained below:
Well Optimized Local Service Ad Profile
There are different aspects of setting up your ad profile that needs to be properly managed to deliver better performance. Experts keep every aspect in check and make sure that the factors, such as customer reviews, accuracy of the information, and consistencies across directories are well-optimized.
Listing Management Across Various Directories
Accurate and consistent listing is crucial for local ads. Failing to provide the correct information can adversely affect your ad campaign. When you outsource the service from a trusted agency, such as Advology Solution, they will ensure accurate and consistent listing across different directories. Moreover, experts will also help you maintain good reviews and social media accounts.
Bid and Budget In Check
The professionals keep an eye on the performance of your campaign and implement the necessary adjustments in the bid cost or budget. Thus, they enables the ads to target more customers for your company.
Performance Tracking and Modifications
Moreover, they also keep track of the conversions, including the kind of leads and clicks coming from your local ad campaign. Consolidating this information can help you improve the overall effectiveness of your ads so that it continues to improve.
Hire Advology Solution To Optimize and Manage Your Local Service Ads
From Google My Business services to connecting the Google Ads account with LSAs, it takes a lot of effort to set up the local ads ready to run. Besides, there are several other factors that need to be considered when running local ads. The professionals from Advology Solution manage different stages of the ads till the conversion and implement continuous enhancements to make it perform well. They keep an eye on the following activities:
• When to enable or disable the ads.
• Whether or not the services are listed accurately.
• Manage bids and keep an eye on the budget to get optimal results while keeping an eye on the ad spend.
• Optimizing profiles and reviews to ensure better performance.
• Configure the contact details and options.
• Prevent the lead loss by accurately mentioning the contact details across several directories.
• Gather customer reviews, which is an important performance metric.
• Manage leads and conversion reports efficiently online.
