The field of Digital Marketing in India has totally revolutionized the business industry. Through various online means, it has now become more and more easy even for someone new to reach the right audiences and generate business for themselves it they are offering a perfect product. However, with the advancement of technologies, the number of new businesses increases on a daily basis, making it more competitive for others.

In this scenario, it can be really necessary for someone to be aware of the latest marketing trends to cope with the fast-paced market. Even something that you have found productive for your work may now not be effective at all due to the continuous evolution of technologies and repeatedly changing consumer behaviour. 

Therefore, here we have listed some recent developments in marketing that are currently trending and can be opted for by anyone to drive their business and create new marketing strategies to stay in competition with others. Through this blog post you can get to know about recent trends in marketing in India and utilize various features of Digital Marketing for your business.

Artificial Intelligence is the future of digital marketing  

The most trending and recent development in the marketing field is Artificial Intelligence. The introduction of AI has totally changed the working scenario, creating a new path in the future of Digital Marketing in India. Within the last couple of months, artificial intelligence has become the best feature of digital marketing. More especially, ChatGPT and other generative tools have now become so much easier to automate tasks. This can ultimately boost your business productivity. AI is such a vast field in itself, and it offers many ways to assist any business. However, where marketers can utilize artificial intelligence includes two main archives: data analysis and content generation.

Create Effective Content Through AI

Content is the base pillar for an effective online marketing strategy. While on the Internet, you can easily reach a large audience within no time; what matters most is how or what you present to them. This is where your content plays a greater role. The only way to engage your audiences is that you have effective, engaging, unique content. No matter how recent a trend in the marketing you are opting for, without engaging content, it won't be as effective as it should be. 

Content can be text, images, or video. Whether it's an email, social media post, or a blog, without the right content, there won't be any chance that someone will find you interesting or even click on your website. With the need to connect with the audience, there is a requirement to generate content on a large scale. That is where AI can come in handy, through which you can easily generate text, images, and even animated videos.

Proper Utilization of Data through Artificial Intelligence

Data analysis is really important, especially for marketers, as it allows them to easily identify current market trends, consumer behavior, and the response of the user towards their products. Through these insights, you can:

    • Easily know who your target audience is.

    • Create an effective marketing strategy.

Using Chat Bots

While dealing with customers, any business, even a new startup, will receive numerous queries that might be difficult to handle. The majority of the queries (more than 80%) are common issues that can be resolved with simple answers. This is where you can integrate a chatbot. Not only does it deal with customer support, but it can also produce user-engaging quality responses that ultimately check and mark the box of customer satisfaction in your list.

Do Not Forget SEO

Search engine optimization (SEO) is one such marketing component that is necessary for anyone operating on the internet to promote their products and services. It might not be a recent development in marketing, but the field of SEO is continuously changing and evolving to cope with the recent development of search engine algorithms. By definition, SEO collectively includes various strategies based on which you can drive organic traffic to your website. The majority of businesses get 90% of their traffic by being in the top results of Google Search. How SEO can be beneficial has been explained through the following reasons:

    • Getting listed among the top results on any search engine for any particular query will help you get potential customers for your business.

    • SEO helps the user to create authenticity, therefore gaining the trust of new customers.

    • Through SEO, you will obviously be able to reach more and more people. This, therefore, ultimately contributes to creating brand awareness.

    • While more and more visitors click on your page, through data analysis, you can easily identify customer behavior towards your products.

Common SEO tactics you can use include:

    • Off-page tactics (Link Building)

    • Content marketing

    • Using Social Media Handles to drive more users towards your website.

Search engine optimization is one of the most important components and will always remain important in the future of digital marketing in India. 

Augmented Reality

Marketing and sales are all about how you interact and engage with your audiences. One such tech that can easily improve your interaction is Augmented Reality. By definition, Augmented Reality is the combination of digital components into the real world, which overall creates an interactive experience for the users. 

Depending on your product, you can use augmented Reality in various ways. One very common example is for someone in a clothing line. Through AR, you can actually provide the user an opportunity to try any cloth virtually and how exactly the cloth fits for them or not. 

Another common use of AR is QR codes, which can be a more effective way to promote your business and engage your audience very easily. Just put a Quick Response (QR code) either on your business card, brochure, mail or any other place. Scanning that code can directly lead them to the product, website, subscription form or anywhere else you want them to. Augmented Reality can easily provide a head start over other competitors. 

Paid Campaign

Along with SEO, this other tactic will never get old. With the increasing number of online businesses, competition is tough day by day. While you provide the perfect products, chances are highly unlikely that you can outrank an already established business with a brand name on any online platform, be it on Google search, an e-commerce store, or any other. This is why many online platforms, along with Google, offer the opportunity of paid campaigns.

Now, with the integration of AI, you can easily automate the whole working process and run an effective campaign for your products. Paid campaigns have turned out to be the best digital marketing examples in India. 

Scope of Marketing Analytics in the Digital World

While you run different campaigns, whether paid or any other tactics to drive traffic, it is really important to monitor how effective your campaign is. Based on this, you can effectively take another step to increase lead generations and conversions.

Voice Search Optimization

As per the current trends, over 25% of the users rely on the voice assistant to search for anything. Not only this, but in the US, there are more than 150 million users utilizing voice search. This comprises around 50% of the population. Through these statistics, you can easily conclude the importance of voice search optimization. Utilizing the means of voice search can be an opportunity to get more visibility or get ranked higher in various search results. 

Brand Awareness